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  BENTONVILLE, Ark., Oct. 18 /PRNewswire-FirstCall/ -- Day-after- Thanksgiving power shoppers may find an enjoyable twist to getting the season''s coolest gifts, at the best prices, on the busiest retail day of the year, and it''s just a text message away.

Beginning today, Sam''s Club is using mobile technology to enable shoppers to sign up for an exclusive e-mail preview of some of the hottest holiday merchandise by texting "GO" to sams1 (72671). There is no premium fee -- standard rates apply per mobile provider*. Web users may prefer to register for the sneak peek e-mail online at

"We understand the time pressures everyone faces especially during the holidays and we want to make the experience of shopping with us easy and fun," said Greg Spragg, executive vice president of Merchandising at Sam''s Club.

Sam''s Club opens nationwide at 5 a.m. Friday, November 23, at which time the special sneak peek merchandise featuring more than 30 items will be available for purchase in-Club or online at In addition to the sneak peek e-mail preview, Sam''s Club plans to serve shoppers a continental style breakfast in all of its locations (available while supplies last) or until 9 a.m.

The must-have exceptionally priced items include flat screen televisions, electronics and accessories, jewelry, some exclusives as well as other quality name-brand merchandise. The day-after-Thanksgiving goods are to remain unnamed until the sneak peek reveal begins Monday, November 19 and throughout the week leading up to the shopping rush on Friday, November 23.

About Sam''s Club

Sam''s Club is a division of Wal-Mart Stores, Inc., (NYSE: WMT - News). The first Sam''s Club opened its doors in Midwest City, Okla., in 1983. Today, Sam''s Club serves more than 47 million U.S. Members with locations nationwide, and in Brazil, Canada, China, Mexico and Puerto Rico. Sam''s Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and Club information is available at

* Mobile users are encouraged to contact their network providers for

additional information on service fees and taxes associated with text


Source: Sam''s Club